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What is values-based leadership? 

Values-based leadership (VBL, as we like to refer to it) is about increasing your impact on your team, your clients, your environment, your stakeholders, your purpose. Our favourite word to use when describing values-based leadership is congruency! VBL creates alignment between what you stand for, what you are trying to create, the wake you leave, and the actions you choose on a daily basis. VBL isn't profit-based, sales-based, title-based or salary-based; those are targets. Values-based leadership is much more personal; it’s about who you are and what you want to be while moving towards those targets. The beauty of values-based leadership is you can’t make a wrong decision if it is based on what you stand for and what you believe in. The most difficult aspect of VBL is getting to know yourself inside and out; getting to know the values that you hold near and dear and the ones that are the most important to you. These values are the guiding principles for every decision you are faced with. And as long as you follow those principles you will always be doing the right thing…(Assuming you’re not a total a-hole of course).  


What can an executive coach do for me?

At MF Consulting we like to say that we do not create spectacular leaders, rather we transform them. This means, as with your leadership values and guiding principles, spectacular leadership is already within you. Unfortunately, it’s all too easy to lose sight of this notion in our hectic day-to-day. This is where we come in. Our coaching process is about conscious choice and aligning behaviours and outcomes. It ensures that your leadership is creating the desired impact and that you’re not deviating from your desired goals. MF Consulting will guide you to where you need to be mentally, and provide the support you need to be your most spectacular self every day and in all aspects of life. 



What does MF stand for?

Officially it stands for Michele Ferrari but everyone at MF Consulting has a great sense of humour - it’s a requirement - so it can also stand for what you thought it might stand for…potty mouth.


What does BSOFO mean?

This is something only the team and clients at MF Consulting know…Intrigued? You should be. It’s a simple acronym for something that everyone touched by MF Consulting lives by. We encourage you to send your guesses to The first three people who guess correctly will win one free month of executive coaching (two bi-weekly sessions). Don’t cheat! It wouldn’t be congruent with your values! 


How much does it cost?

A LOT of money. Seriously though, coaching isn’t cheap but it’s not completely out of reach either. The most important thing to remember is coaching is an investment in yourself and you will notice the rewards immediately.  Please contact us for more information on pricing. 



How can I find the right coach?

The coaching relationship is based on trust but, just as important, there must be a connection. It’s very much about whom you click with so it’s not uncommon to test-drive multiple coaches. But before you begin reaching out to potential coaches make sure they hold certification from an accredited source. Coaches at MF Consulting have their CPCC (Certified Professional Co-Active Coach) designation from CTI, a coaching curriculum that is accredited by the International Coach Federation (ICF).



Why should I choose MF Consulting?

Michele has many differentiating factors which you will discover when you meet her, but here are a few things you can expect from her:


Intuitiveness - Michele’s nickname is “the mirror” because she has an uncanny ability to notice and reflect what is really happening within an individual (or within a team). This intuitiveness allows her to get to the bottom of things quickly and efficiently so no time is wasted and you can start to see progress almost immediately. She reminds us of something we once read, “She saw people even when they did their best to hide.” Creepy? Maybe a little, but it works! 


Experience - Michele has over 20 years of leadership and direct coaching experience with some of Canada’s leading companies. Over the years, her approach has driven sales revenues and record profits, created client benchmarks, and transformed organizations. She’s a no BS kind of coach who puts her money where her mouth is. These aren’t theories. They are practice results driven by knowledge.

Embraces discomfort - Michele is one of the few coaches who are willing to sit with you in your discomfort because she knows, from experience, that this will get you to where you need to be. She’s not going to tell you what you want to hear and won’t say, “it’s all right” if something hits a nerve. She will sit with you through the discomfort of your self-discovery.


Humour - Michele is MF’in hilarious. Coaching of any kind has a tendency to get a little intense from time to time. Michele’s humour is a welcome reprieve from those moments.

But, you don't have to take our word for it; check out these testimonials from Michele's past and current clients.



How long does it take?

We’re not Moses. Leadership is an ongoing process. MF Consulting has been in operation since 2012 and 97% of our clients have been with us from day one. Having said that, you will begin to see progress almost immediately. 100% of our clients had a “Holy Sh!t” moment after only one meeting so you know it works…think of it as a regular dose of fibre for your stopped-up career. Generally, we require a 6-month minimum because if you’re engaging in coaching you are looking to change and change takes time and commitment.

Have more questions about executive coaching? Send them to 

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